Marketing with a Purpose.

As a marketing executive with 18+ years of experience, I’ve been instrumental in building and scaling high-performing brands. I know what it takes to tell a story that stands the test of time, while driving measurable results.

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Brand Building That Breaks Through the Noise

I believe great brand experiences start with a solid strategy, bold ideas, and a willingness to evolve. I blend proven marketing principles with fresh, forward-thinking approaches to help brands break through the noise. Through my podcast and writing, I share real-world examples of what it takes to craft a brand story that stands out—not just in theory, but in practice.

Combining Bold Ideas With Visionary Leadership

As a SaaS marketing leader with 17 years experience, Ryan doesn’t just grow businesses—he builds engaging brands and challenges the status quo.

I love what I do.

I’ve consistently empowered teams to exceed revenue targets and drive results across all stages of the customer journey. By fostering a culture of excellence and personal development, I’ve led cross-functional teams to optimize marketing strategies, reduce churn, and unlock significant revenue growth. I believe in unifying departments with a clear vision, ensuring transparency and accountability, while always prioritizing people and performance.

Combining Bold Ideas With Visionary Leadership

As a SaaS marketing leader with 17 years experience, Ryan doesn’t just grow businesses—he builds engaging brands and challenges the status quo.

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Strategic Thinking

I focus on crafting a long-term vision that drives real impact. For me, it’s about balancing data with creativity, blending proven methods with fresh ideas, and connecting big-picture goals to day-to-day execution.


THOUGHT LEADERSHIP

What Will Marketing look like in 2025?

READ ON →

THOUGHT LEADERSHIP

Revenue Streams & Rhyme Schemes: A Lesson in Marketing Diversification


CONTRIBUTOR ARTICLE

The Importance of Tailored Performance Management In Business Success


What does BOLD mean to Ryan?

Bold means going places others haven’t gone and telling stories that haven’t been told. It's taking Leadpages, which was strictly a SaaS business, and adding a full-service marketing agency component, because he listened to customers and saw an opportunity. That leap helped grow average customer revenue from $92 to $212.

Turning present-day dilemmas into future wins

Ryan has the unique ability to look at present-day scenarios and quickly develop future benchmarks and a realistic action plan. It was this vision that helped Ryan take Total Expert from a fledgling startup all the way to $35 million in ARR and $52 million in series C funding.

Unorthodox solutions to important problems

Coming from a creative background, Ryan approaches problems differently than most marketers. While his solutions might seem unorthodox, they often save time and exceed expectations. Ryan’s outside-the-box thinking has helped Leadpages grow while other tech companies declined, leading the company to its highest month of revenue in three years ($1.49 million).

Ryan Truax and his team at Leadpages

Building businesses AND people

Ryan has a long list of achievements and successes over his 17-year career—but what he’s most proud of is growing the careers of so many fellow marketers. Hitting revenue targets is all well and good, but taking someone from a job interview to new career highs is where Ryan’s passion truly lies.

Over 195,000 customers and counting

Over 4.5 years at Leadpages, I've had a hand in generating over 14 million page views, 565,000 conversions, and 195,000 new customers. How can I elevate your marketing?

CONTACTLINKEDIN

©2025 Ryan Truax

Over 195,000 customers and counting

Over 4.5 years at Leadpages, Ryan’s had a hand in generating over 14 million page views, 565,000 conversions, and 195,000 new customers. What can he do for your business?


CONTACTLINKEDIN

©2024 Ryan Truax